The creative industry is one of the most rapidly growing sectors of the world economy. A highly trans formative economic instrument in terms of job creation, income generation and export earnings, the creative commerce is responsible for unlocking the potential of the creative economy; promoting the overall creativity of society, affirming the distinctive identity of people and places where it flourishes, improving the quality of life, enhancing local image, prestige and ultimately strengthening resources for diverse economic futures.
In Ghana, the government, under the leadership of his Excellency President John Dramani Mahama, realizing the enormous potential of tourism in improving economies, creating jobs, and alleviating poverty, is personally spearheading the development and promotion of Ghanaian tourism through music.To this effect, the president has added his voice to that of the Musicians Union of Ghana, in calling all Ghanaians, Africans and all people of the Diaspora, to participate in the 2016 edition of the Ghana Music Week (GMW) festival.
The event which enters its fourth year is organized by the Musicians Union of Ghana (MUSIGA), Showbiz Africa and Fantasy Entertainment in partnership with the Ministry of Tourism, Culture & Creative Arts (MoTCCA). The festival will be held in Ghana from March 1-7, 2016, coinciding with Ghana’s 59th Independence celebration. According to Verus Nartey, GMW Executive Coordinator, the main goal of the international launch is “to roll out an innovative package to attract a targeted 2,000 visitors/tourists to the GMW Festival in March 2016, and in the process, market Ghanaian music & tourism to the world.”
Story by: Adokwei Addo