In the year since announcing that the date of 4/20 would be recognized as International Peter Tosh Day, the family of the famed reggae artist and human-rights activist have taken major steps to enable the world to experience Peter’s music and social views. To that end, the family is proud to announce it is launching Peter Tosh 420, a company with a mission to organically grow the Peter Tosh legacy by providing quality cannabis products for medicinal power, spiritual enlightenment and recreational enjoyment.
Peter Tosh 420 is a new venture being formed by the family of Peter Tosh, music and entertainment industry veteran Brian Latture, and cannabis industry leader Steven Trenk of Lizada Capital, LLC. Peter Tosh 420 is poised to capitalize on the current legalization movement.
“We are very excited to be partnering with Steven Trenk, who brings a wealth of experience and immediate industry credibility to our cause,” said Mr. Latture, who manages the Peter Tosh brand and is Chief Executive Manager of the new venture, PT Capital, LLC.
Mr. Trenk, who was an early pioneer investor in the legal cannabis space, agreed, adding “There are few names more synonymous with the Cannabis industry than that of Peter Tosh. I am just thrilled to be partnering with Peter’s family to take a marquee brand like Peter Tosh, who was literally the Godfather of the legalization movement, and spreading his message through Peter Tosh 420. The opportunity to work with the family of this great musician, who dedicated his life to human rights, represents a great honor for Lizada and myself.”
“This venture is not just about business, it is about spreading my father’s message of equal rights and justice, while bringing what he believed was a sacred herb to the world and doing good deeds in the process,” said Niambe McIntosh, the Administrator of her father’s estate, and President of PT Capital, LLC.
Peter Tosh 420 will embrace the mind, body, and spirit aspects of the cannabis culture, which Ms. McIntosh believes will build long-term brand loyalty. In addition, proceeds from every sale will be donated to the Peter Tosh Foundation, which will be administered by Peter’s family.
“We want Peter Tosh 420 to be a global force for doing good work, as we collectively believe my father would have wanted. We will support such issues as childhood education, social justice, equal rights, cannabis legalization, and other humanitarian causes,” McIntosh continued.
This year marks the 40th anniversary of Peter Tosh’s first solo album and his cannabis anthem “Legalize It.” “We believe history is on our side, and when we tell the story of Peter Tosh, new generations throughout the world will embrace him as a prophet and the true Godfather of the legalization movement,” commented Mr. Latture. He continued, “We also believe Peter’s legacy, along with our commitment to his words and music, will endear a new generation of true believers in his mission, and will make Peter Tosh 420 very successful. We are not just starting a company, we are starting a movement.”