Several well-known artists are now coming to the forefront to publicly speak out against what is going on in the Jamaica music industry.
During her performance at the December, 2017 staging of the Portmore Fest (held in Portmore, Jamaica), Queen Ifrica lamented on the low moral values across the island. She addressed the selectors / DJs / MCs who are pushing the negativity in the dance. She voiced her concerns about the rapid growth of alcohol, lesbianism and homosexuality among the youths. And she touched on the importance of artists like her staying in the business to preach a message of positivity, righteousness and upliftment.
Additionally, Rasta reggae singer I-Wayne, in a recent feature in The Observer, while talking about the importance of giving equal airplay to conscious artists, said the following: “It’s obvious seh a mostly nastiness them a promote. You have whole heap of artistes like Queen Ifrica who is making good music, but some people are making it 30 times harder for us. We see the raping, killing and paedophilia a rise in the country and we, as Rasta, get up and burn it; but dem a gwaan like badness a something good. The majority of people a promote this big nasty contest and some artistes do anything fi get airplay. Dem fi clean up dem ting and remember that kids are listening. Play di goodness as much as unno play Ishawna and Alkaline. From you talk the truth and burn filthiness, you will get punished for it; but mi nuh give dem weh dem want, mi give dem weh dem supposed to get.”