Emerging Nigerian popstar Joeboy today shares the vibrant visuals for “Celebration,” his latest single and his final release of 2020.
The Dammy Twitch-directed video builds on the jubilant, gospel-inflected sound of “Celebration,” released to DSPs earlier this month. An uplifting addition to a season that, in any normal year, would be reserved for festive gatherings, “Celebration” depicts life’s simple joys, with a color scheme inspired by traditional Yoruba attire.
The breakout act from Mr Eazi’s #emPawa100 talent incubator, Joeboy has become one of African music’s brightest new stars in just over a year, topping charts across the Continent with an improbable run of smashes. With lyrics that capture the innocence of young love and the sting of youthful heartbreak, the 23-year-old crooner has carved his own lane within the increasingly crowded field of Nigerian pop stars, amassing more than 500 million streams of his music across DSPs.