In October 2020, While many of us were focused on the global pandemic, two Jamaican-American selectors: Garfield Lewin aka DJ Kool G and DJ Matches, were busy laying the foundation for their new record label, Innovation Muzik. The company, which will be laser focused on creating high quality reggae and dancehall music, though operating primarily out of the U.S., will work with known and respected Jamaican artists, producers and musicians.
Both men are approaching this new venture with the belief that by partnering their unique strengths they will make Innovation Muzik a force to be reckoned with. Their very first project will be a Tarrus Riley single, titled “Be Great,” that’s scheduled for release later this month. It will be followed by a full rhythm-driven project that will feature top-tier artists like Queen Ifrica, Luciano and a host of others.
As someone who is credited for breaking records for artists like T Pain, Pitbull, Eminem, Trick Daddy, Lil Wayne, 50 Cent, Flo-rida, DJ Khaled and others, DJ Kool G is hoping he can transfer that energy to the songs on his label. For his part, DJ Matches, who has a strong work ethic and a can-do approach to everything, is very optimistic about the upcoming projects on Innovation Muzik.